The Publicity and Promotions Division is responsible for government publications, promotional campaigns, advertisements, creative and design work and government photography. This division basically serves two purposes. It is a service-support division for the department and other government departments and at the same time acts as an executive arm with regard to public service advertising.
The Division has three Sub-divisions: Local Promotions, Creative and International Promotions.
(A) Local Promotions Sub-division
The Local Promotions Sub-division is the Government's publicity adviser, with officers serving different bureaux and departments and responsible for specific local publicity campaigns.
The sub-division assists with the planning and implementation of large-scale government publicity campaigns and supporting promotional programmes to educate the public on issues of major concern and create awareness of civic responsibility.
Television and radio play an important role in conveying publicity messages and the subdivision is responsible for scheduling and making arrangements for the broadcasting of Government publicity messages known as Announcements in the Public Interest (APIs) on television and radio.
Increased use is being made of the Internet to get across publicity messages, both in the form of text and video. More games and quizzes are being used where appropriate to make the promotion piece more interesting and interactive. Extensive use is also made of newspaper advertising, vantage point advertising, exhibitions, TV and radio programmes, print materials, documentaries, roadshows and other community involvement activities to drive home the campaign messages.
Editorial and Internet Resource Section
The Section consists of the Editorial Unit, the Photo Library and the Internet Resource Centre.
The Editorial Unit is responsible for the writing, editing and distribution of various types of publications, including the Hong Kong Annual Report, Hong Kong Fact Sheets series and Hong Kong In Brief.
Publications
Hong Kong Annual Report, a publication on Hong Kong containing all the official facts and figures of the year under review plus general information about Hong Kong. Its internet version is also available on Government Homepage.
Hong Kong Fact Sheets, the most popular and frequently used information material produced by the Government. The series includes more than 50 different subjects which are updated on the Internet regularly.
Hong Kong In Brief, a handy publication providing general information as well as facts and figures about Hong Kong. The publication is useful in giving overseas visitors a general impression of Hong Kong.
Photo Library
The Photo Library is the archive of the Government's photographic material holding more than two million negatives, transparencies and prints. It comes under the Editorial and Internet Resource Section and is located at Room 624, 6th Floor, Central Government Offices, West Wing, Lower Albert Road, Central. Copies of photographs are available to the public, on payment of charges.
The Editorial and Internet Resource Section handles enquiries on the reproduction of Government photographic material. Reproduction of the materials is subject to the granting of permission and the payment of fees as appropriate.
Internet Resource Centre
The Internet Resource Centre (IRC) was established under the Information Services Department in March 1997 to maintain the Hong Kong Special Administrative Region Government Homepage. It aims at making use of the Internet to disseminate information on government policies and plans and to communicate with the public.
The centre also provides assistance to bureaux and departments in maintaining and improving their homepages. It takes part in monitoring the updating of information on Government homepages and the quality of homepages in terms of presentation including design.
Live broadcast of press conferences on the web was launched in January, 2000. The videos are also collected in archives for
public browsing.
(B) Creative Sub-division
The Creative Sub-division is responsible for all government design and display services, and film and photographic work. It develops creative concepts and produces designs, illustrations, artwork, photographs, videos and films for the Government's major campaigns and departmental publicity programmes, as well as the Information Services Department's newsroom operations.
The Sub-division has three sections. The Design and Display Section designs a wide range of items including books, posters, newsletters, pamphlets, leaflets, advertisements, banners, logos, exhibition booths, display panels, mascots, backdrops, event programmes, souvenirs and government documents.
The Audio-visual Section produces a variety of programmes to publicise government promotional, educational and informational messages. Programmes include documentary videos and TV and radio APIs (Announcements in the Public Interest). Some APIs have won international awards for excellence. The Video Production Team of the section also supplies footage of government press conferences, briefings and events for broadcast on the Internet.
The Photographic Section provides photographic services to all Government policy bureaux and departments. Photographs and slides are mostly used in publications, publicity materials and APIs. News or publicity photos are issued to the media through the Digital Photo System, which allows on-line searching and downloading of government photos.
(C) International Promotions Sub-division
The International Promotions Sub-division organises major promotional activities outside of Hong Kong, covering major cities in target countries. The promotions employ a multi-faceted approach comprising high-level business conferences, keynote addresses, political calls, tourism promotions as well as social, networking and cultural events.
(D) Publications Sales and Administration Sub-division
The Sub-division handles most of the saleable publications produced by the Government and places official notices in newspapers on behalf of bureaux/departments.
Sales
A sales counter of the Publications Sales Unit is set up in Room 402, Murray Building, Garden Road, Central. It is open to the public during office hours, inclusive of lunch time. The majority of the popular items, including ordinances and subsidiary legislations, are available.
Members of the public may also purchase Government publications by:
Advertising
The Advertising Unit is the Government's advertising agent, placing official notices in newspapers on behalf of bureaux/departments.
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