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10,000 Steps a Day (Web accessible version)

Description of visuals: The opening shot shows Doo Hoi-kem standing beside the tennis table, crouching forward and preparing to serve. The shot shows the words “Doo Hoi-kem Hong Kong Table Tennis Athlete”. Doo Hoi-kem asks:
DOO Hoi-kem (VO): Want to keep improving your health?
Description of visuals: Doo Hoi-kem serves. Then, a close-up shows Doo Hoi-kem taking a step forward. With a match cut, Doo Hoi-kem takes another step on the footbridge. Then, Doo Hoi-kem checks the step count function on her fitness tracker. The fitness tracker’s display shows the step number of “4,201” and the graphic of footprints. Doo Hoi-kem says:
DOO Hoi-kem (VO): Together, let’s walk more every day
Description of visuals: The shot shows Doo Hoi-kem leaving behind a trail of footprints showing the step numbers of “4,202 to 4,204” on the ground. Then, Doo Hoi-kem passes over a table tennis ball to Minnie Soo in a mall. Minnie Soo catches the table tennis ball, followed by a close-up of Minnie Soo. The shot shows the words “Minnie Soo Hong Kong Table Tennis Athlete”. Minnie Soo suggests to a lady and a man who are standing beside her and waiting for the lift:
SOO Wai-yam Minnie: Let’s take the stairs together!
Description of visuals: The shot shifts to Minnie Soo checking the step count function on her smart phone. The smart phone’s display shows the step number of “5,861” and the graphic of footprints. Then, a close-up shows Minnie Soo walking up the stairs in the mall with a trail of footprints showing the step counts of “5,862 to 5,864” on the stairs. The shot shows the words “10,000 steps a day” and the graphic of “walking portrait”. Minnie Soo says:
SOO Wai-yam Minnie (VO): For adults, taking 10,000 steps a day
Description of visuals: A close-up shot shows Minnie Soo walking up the stairs. The shot shows the words “Prevent Hypertension/ diabetes”. Minnie Soo adds:
SOO Wai-yam Minnie (VO): can help prevent chronic diseases such as hypertension and diabetes
Description of visuals: The shot shows Minnie Soo throwing the table tennis ball forward. The shot shifts to Lee Ho-ching catching the table tennis ball in an office. The shot shows the words “Lee Ho-ching Hong Kong Table Tennis Athlete”. Lee Ho-ching says:
LEE Ho-ching (VO): Even if the daily goal of 10,000 steps a day cannot be achieved, any amount of walking is better than sitting too much
Description of visuals: In the next shot, a male colleague is sitting and looking at a takeaway order form.Then, Lee Ho-ching walks into the shot with the table tennis ball in her hand and suggests to the male colleague:
LEE Ho-ching: Let’s go on foot to buy takeaway meals!
Description of visuals: A close-up shot shows Lee Ho-ching taking a step forward. A match cut shows Shek Wai-hung taking another step alongside a promenade. Then, Shek Wai-hung checks the step count function on his digital watch. The digital watch’s display shows the step counts of “9,855 to 9,856” and the graphic of footprints. Then, the shot shows a close-up of Shek Wai-hung and it also shows the words “Shek Wai-hung Hong Kong Gymnastics Athlete”. Shek Wai-hung says while walking:
SHEK Wai-hung (VO): Gradually increase the number of steps based on your own ability and pace to achieve 10,000 steps
Description of visuals: The shot shifts to Minnie Soo, Doo Hoi-kem and Lee Ho-ching say while walking:
DOO Hoi-kem, SOO Wai-yam Minnie and LEE Ho-ching: Want to improve your health?
Description of visuals: A close-up shot shows Shek Wai-hung addressing the camera:
SHEK Wai-hung: Let’s start walking now!
Description of visuals: A close-up shot shows Shek Wai-hung leaving behind a trail of footprint with the step number of “10,000” on the ground. While Shek Wai-hung, Lee Ho-ching, Doo Hoi-kem and Minnie Soo are strolling at a park, the shot zooms out and is replaced by a top shot showing the four of them leaving behind trails of footprints. The last shot shows a Hong Kong map with the number “10,000” constructed with footprints, the words “Steps a Day”, the website “change4health.gov.hk” inside a search bar and the logo of the Department of Health.

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