Primary Dental Co-care Pilot Scheme for Adolescents (PDCC) - PROTECT your smile, RUN towards a healthier future (Web accessible version)
| Description of visuals: |
The opening shot shows a close-up of long-distance runner Virginia Lo, who is wearing a light green athletic tank top with her hair tied in a high ponytail. Standing under a clear blue sky with her back to the camera and facing left, she positions herself in front of a massive, silver-grey building with a sleek, modern and streamlined design. As she stretches her shoulders by pulling her right arm with her left hand, she flashes a radiant and confident smile. The super on the left reads: "Virginia Lo, Hong Kong Distance Run Athlete". Virginia Lo says, |
| Virginia Lo: | As a runner, physical fitness is essential and so is oral health |
| Description of visuals: |
Next, the camera capturing Virginia Lo’s side profile as she runs outdoors. Looking straight ahead, she runs with a focused expression and steady breathing. The camera then zooms in on her face; she turns to smile warmly, showing off her healthy teeth. Virginia Lo says, |
| Virginia Lo: | Regular check-ups keep your teeth in top condition |
| Description of visuals: |
The next shot opens up to a vast waterfront promenade with a distinctive blue running track, featuring the Victoria Harbour and skyscrapers on the opposite shore as the backdrop. Virginia Lo runs towards the camera from afar. Meanwhile, the animated green super “Hong Kong dollar sign and the number 200” appears in mid-air. She runs right underneath the giant character. The camera cuts to a close-up of her joyful face as she looks straight ahead while running, her ponytail swaying in the sea breeze. The next shot shows a giant, green striped "13-17" super appears on the blue track. A disclaimer appears at the bottom left of the screen: "*Participants are required to join eHealth". Virginia Lo says, |
| Virginia Lo: | The Government’s Primary Dental Co-care Pilot Scheme for Adolescents offers an annual $200 subsidy for young people aged 13 to 17, |
| Description of visuals: |
The camera focuses on Virginia Lo's feet in pink running shoes. The moment she runs towards and leaps over the super, anime-style water droplets in pink, pastel blue and white splash across the top of the screen. |
| Description of visuals: |
The scene instantly transitions into a vibrant 2D anime-style scene. A close-up shows feet landing on the ground; Virginia Lo is now transformed into an anime character in the same outfit. Next to her is a female secondary school student in a white short-sleeved school dress with a blue tie. Smiling and laughing, the two walk together into a warmly lit, modern dental clinic. The next shot shows a male dentist wearing black-rimmed glasses and a light blue medical gown. He points at the mobile phone that the female secondary school student sitting on the dental chair is holding. The phone displays the dental conditions interface in the eHealth app. The male dentist is explaining to the secondary school girl with the dental charting on the screen. Simultaneously, three checkmarks pop up one by one on the right side of the screen, displaying three lines of supers in sync with the voiceover: "Oral Health Risk Assessment", "Scaling" and "Fluoride Application". Virginia Lo says, |
| Virginia Lo: | covering oral health risk assessment, scaling and fluoride application |
| Description of visuals: |
The next shot shows Virginia Lo and the secondary school girl stand together at the reception counter, where a tooth model is on display. A female dental surgery assistant in a pink uniform stands behind the counter. The schoolgirl happily holds up her smartphone, which displays a booking calendar page on the screen. A poster for the "Primary Dental Co-care Pilot Scheme for Adolescents" appears behind the dental surgery assistant. Virginia Lo says, |
| Virginia Lo: | Visit your dentist now |
| Description of visuals: |
The next shot shows the virtual avatars of the male dentist and female dental surgery assistant pop up side-by-side from the phone held by Virginia Lo, giving her a thumbs-up. Simultaneously, Virginia Lo waves back at them with a pleasantly surprised and delighted expression. Virginia Lo says, |
| Virginia Lo: | Make them your lifelong health partner |
| Description of visuals: |
The next shot shows Virginia Lo, the dentist and the dental surgery assistant stand side-by-side, looking up together at a bright blue sky patterned with futuristic digital grid lines. White clouds float in the sky and green colour super appears: "Primary Dental Co-care Pilot Scheme for Adolescents", with the website link "www.communitydental.gov.hk" listed below. Virginia Lo says, |
| Virginia Lo: | Book your appointment today! |
| Description of visuals: |
The next scene shows the blue and white water splashes overlay the screen once again. Through this splash transition, the animation cuts back to live-action footage of Virginia Lo running outdoors. Alongside Virginia Lo in her green tank top, two young runners, a male and a female in sportswear have joined her. The three of them run side-by-side along the promenade, radiating energy and vitality. Virginia Lo says, |
| Virginia Lo: | Protect your smile and run towards a healthier future |
| Description of visuals: |
The end frame features Virginia Lo slows down to a stop and beams a brilliant smile. Green colour super appears on the right side: "PROTECT your smile RUN towards a healthier future". A search bar design appears at the bottom left, reading "PDCC Department of Health". At the bottom right, three logos are displayed side-by-side: the "Government-funded programme" logo, the "Primary Dental Co-care Pilot Scheme for Adolescents" logo and the logo of "Department of Health". |
