Choose products with "HKC" when buying proprietary Chinese medicines (Web accessible version)
| Description of visuals: | A female consumer in a pharmacy preparing to purchase medicine; she is coughing and appears unwell. |
| Consumer: | (coughing sound) |
| Description of visuals: | She is facing a shelf full of various medicines in the pharmacy. |
| Consumer: | So many choices, which one should I choose? |
| Description of visuals: |
A split-screen showing a woman emerging from a purple bottle at top left, a man from a blue bottle at top right, a man from a green bottle at bottom left, and a woman from a pink bottle at bottom right, all calling to the consumer to buy them |
| All bottles: | Pick me! |
| Description of visuals: |
The woman from the purple bottle, the man from the green bottle, and the woman from the pink bottle each pitch themselves to the consumer. |
| Purple bottle woman: | I’m the one you need! |
| Green bottle man: | I work even better! |
| Pink bottle woman: | I cost less! |
| Description of visuals: | On the blue bottle with "HKC" marked on it, a man emerges and educates the consumer to choose registered Chinese medicine. |
| Blue bottle man: | When choosing proprietary Chinese medicines or pCm, always choose registered pCm --- HKC! Just like me! |
| Description of visuals: |
A close-up of a hand holding up a blue bottle, with a magnifying glass effect revealing "Registration number of pCm HKC-XXXXX" |
| Blue bottle man: | My label includes a registration number for pCm starting with “HKC” followed by five digits. |
| Description of visuals: | The female consumer carefully examines the bottle; the man from the blue bottle continues to explain. |
| Blue bottle man: | All pCm legally sold in Hong Kong have met safety, quality and efficacy requirement of registration. |
| Description of visuals: | On-screen text appears: "Safety, Quality, Efficacy" |
| Description of visuals: |
In the final scene, a close-up shows the consumer checking the list of registered pCm on the website of the Chinese Medicine Council of Hong Kong on her phone; on-screen text displays "cmchk.org.hk" with the Department of Health logo. |
| Blue bottle man: | Visit cmchk.org.hk to check the full list of registered pCm. |
| Description of visuals: | The End |
