Start it right, Zero-Smokey on site. Smoke-free culture, all unite! (Web accessible version)
| Description of visuals: |
A long shot captures five male construction workers in orange reflective vests and yellow safety helmets, walking out of the building together. |
| Description of visuals: |
The camera switches to a close-up of the construction workers' feet as they walk forward on the gravel ground wearing safety shoes. |
| Description of visuals: |
The shot then changes to a medium shot showing a female foreman in a yellow reflective vest and white safety helmet. She discovers that one of the workers is carrying a pack of cigarettes in his waist tool pouch. She is looking at that worker with concern and suspicion. Female foreman thinks: |
| Female VO: | He wouldn’t smoke on site, would he? |
| Description of visuals: |
The camera focuses on a close-up of a male worker's hands as he takes a pack of cigarettes out of his waist tool pouch, skillfully pulling out a cigarette and a lighter. Male worker thinks: |
| Worker VO: | Just one before work starts. |
| Description of visuals: |
The camera moves to the female foreman standing next to a male colleague who holds blueprints. She looks suspiciously at the male worker who is about to light up. Female foreman thinks: |
| Female VO: | It’s just one cigarette. Let him be. |
| Description of visuals: |
White clouds and fog fill the frame before a blue chubby mascot named "Zero-Smokey", wearing a white safety helmet with the Labour Department’s logo, leaps out of the cloud and energetically waves to the camera. Zero-Smokey says: |
| Zero-Smokey: | Zero-Smokey is on watch! |
| Description of visuals: |
In a medium shot, the male worker threw away his lit cigarette. The camera follows it as it falls through the air. Zero-Smokey suddenly flies in front of the male worker, blowing a red whistle with a stern expression while holding up a red card with a no-smoking sign. Zero-Smokey says: |
| Zero-Smokey: | Foul! |
| Description of visuals: |
Zero-Smokey flips in mid-air and raises a red sign in his right hand reading "Fixed Penalty $3,000", leaving the male worker looking helpless and regretful. Zero-Smokey continues: |
| Zero-Smokey: | Anyone who smokes on a construction site faces a fixed penalty of $3,000. |
| Description of visuals: |
The camera moves to Zero-Smokey. He flies to the centre of the frame, blowing a red whistle again with a stern expression while holding up a red card with a no-smoking sign. |
| Description of visuals: |
The screen shifts to an extreme close-up of the female foreman's face as she freezes, her eyes wide with extreme panic and disbelief. Foreman thinks: |
| Female VO: | What’s that got to do with me? |
| Description of visuals: |
The camera changes to a long shot showing the female foreman standing in the middle of the construction site. Zero-Smokey flies overhead, pointing upward. Zero-Smokey says: |
| Zero-Smokey: | Contractors must take all reasonable steps to ensure a smoke-free construction site |
| Description of visuals: |
As Zero-Smokey flies to the other side, a giant red sign reading "Maximum Fine $400,000" falls from above, leaving the female foreman below looking solemn. Zero-Smokey says: |
| Zero-Smokey: | or face prosecution! |
| Description of visuals: |
The scene cuts to a close-up of the female foreman and the male worker standing side by side, smiling at each other as Zero-Smokey flies out from behind them. Zero-Smokey says: |
| Zero-Smokey: | The site smoking ban is in force. Do not smoke on site! |
| Description of visuals: |
The camera pulls back to show the construction workers and the female foreman lined up with big smiles, while Zero-Smokey flies overhead unfurling a banner that reads "START IT RIGHT, ZERO-SMOKEY ON SITE. SMOKE-FREE CULTURE, ALL UNITE!" with the Labour Department logo appearing in the bottom left corner. Zero-Smokey says: |
| Zero-Smokey: | Start it right, Zero-Smokey on site! Smoke-free culture, all unite! |
