Let’s Count and Build Carbon-reducing Habits (Web accessible version)
| Description of visuals: | The scene opens in a colorful, modern miniature city model. Yan Ting Chau dressed in a green jacket and a lady in a beige top appear one after another, smiling confidently at the camera. Super shows "Let's count and build carbon-reducing habits". |
| MVO: | Let's count and build carbon-reducing habits |
| Description of visuals: | The lady holds a plate with steak in her right hand. As she turns around, the steak exits the screen. Another plate of salad on her left hand enters the screen with more vegetables and less meat. A tree icon appears and supers show "Enjoy 4 meals with more vegetables and less meat", "Reduce carbon emissions by 6.5kg". |
| FVO: | Eat more vegetables and less meat! Save 6.5kg of carbon emissions |
| Description of visuals: | Yan Ting walks toward the camera on the grass, holding two shirts on hangers. He snaps his fingers and waves the shirts forward. The scene changes, and many small black spheres labeled “CO2” appear in the background. The two shirts and all the black spheres are absorbed by a big tree in the center of the screen and vanish. A tree icon appears and supers show "Buy 1 less shirt", "Reduce carbon emissions by 8kg" |
| MVO: | Buy one less shirt, save 8kg |
| Description of visuals: | Yan Ting holds an air-con remote and raises the temperature from 23 degrees to 25 degrees. The airflow from the air conditioner vents in the background weakens. A tree icon appears and supers show "Set air-con temperature 2°C higher for 3 months", "Reduce carbon emissions by 4.8kg" |
| MVO: | Raise the air-con temperature by 2 degrees! Save 4.8kg |
| Description of visuals: | As Yan Ting walks forward, an orange petrol car appears in front of him. A giant hand descends from the sky and takes up the car. It’s the giant-like lady in the background picking up the model car, smiling and waving hands at the miniature Yan Ting. A tree icon appears and supers show "Walk 25,000 steps instead of driving petrol cars", "Reduce carbon emissions by 4.6kg" |
| FVO: | Walk instead of driving petrol cars! Save 4.6kg |
| Description of visuals: | The scene shifts, Yan Ting stands up from a crouching position. The camera follows him as he moves up, and he and the lady on the right side of the screen, who is excitedly spreading her arms, turn around and look at the big tree behind them. Several small carbon dioxide spheres continue to fly towards the tree, being absorbed and vanish. Super shows "23kg CO2 absorbed". Super appears at the lower left corner of the screen as caption: “Based on yearly carbon absorption of trees 5 metres or taller” |
| MVO: | That's nearly |
| FVO: | the amount of carbon dioxide a tree absorbs in a year |
| Description of visuals: | The scene shifts, Yan Ting and the lady standing in the centre of the screen with a “carbon neutrality” hand gesture. Numerous trees continue to grow from the ground in the background city. A series of carbon-reduction habit icons with supers appear in front of them. From left to right: "Do laundry with a full load", "Recycle food waste", "Reduce waste", "Use electric vehicles", "Use Grade 1 energy label appliances", "Recycle plastic beverage containers" and "Take public rail instead of petrol cars". |
| MVO: | If we all do this, it would be like Hong Kong has added 7 million trees! |
| Description of visuals: | The screen widens to show the full city with a "Carbon Neutrality by 2050" logo. |
| M&F VO: | Carbon neutrality starts with you |
| Description of visuals: | A full-screen Environmental Campaign Committee logo overlays the frame and shrinks rapidly and transitions to the end frame. At the end frame, a Big Waster and Carbon Neutrality logo appear at the top, followed by the logos of the Environment and Ecology Bureau, the Environmental Campaign Committee, and the Environment and Conservation Fund in the middle of the screen, and a website link "ecc.org.hk" on a search bar at the bottom. |
| MVO: | Visit ecc.org.hk for more! |
