Stand By Mums for Sustained Breastfeeding (Web accessible version)
| Description of visuals: |
There is a mother standing in the middle of a bright living room, cradling her newborn. She smiles at her baby tenderly. Supers show “Healthy growth”, “Stronger body”, and “Better development”. The mother narrator says: |
| Mother VO: |
Breastfeeding offers optimal nutrition for my baby and it brings us closer |
| Description of visuals: |
In a close-up, the mother happily looks at her baby. Supers show “Promotes well-being”, “Reduces breast cancer risk”, and “Enhances parent-child bonding”. The mother narrator says: |
| Mother VO: |
The longer I breastfeed the healthier we are |
| Description of visuals: |
The mother looks worried holding her baby. The frame widens, and the lights in the living room suddenly dims. As the camera moves, multiple clones of the mother appear one by one in the living room. From left to right, there is one clone working on a computer; one clone reading with her older son; one clone folding clothes, one clone vacuuming the floor, and one clone ironing. The mother looks at her clones with concern. The mother narrator says: |
| Mother VO: |
I worry I don’t have enough milk There's so much going on… Will it be exhausting? |
| Description of visuals: | The mother, holding her baby, together with her clones, look at the camera and says: |
| Mother and all clones: | Sigh… |
| Description of visuals: |
The shot cuts to a close-up of the mother. At this moment, the father reaches out and places his hand on the mother’s shoulder to show support. The lights in the living room brighten. The couple looks at each other with a happy smile. The father says: |
| Father: |
Relax! We have got your back |
| Description of visuals: |
The frame widens. Various family members appear in the living room to take over the chores performing by the mother’s clones. From left to right in the frame, grandmother folds the clothes. Father vacuums the floors. Grandfather plays with the older child. The father narrator says: |
| Father VO: | Our family supports you |
| Description of visuals: |
The mother feels relieved. The couple happily interact with their baby in the living room. The shot shifts to a close-up. The father carries a baby bag, accompanying the mother and the baby. The scene shifts from the living room to a Maternal and Child Health Centre. A doctor and a nurse greet the family with a smile. The father narrator says: |
| Father VO: | Healthcare workers can help too |
| Description of visuals: |
The scene transitions back to the living room. The mother holds her baby with a radiant smile and looking confidently toward the camera. The mother narrator says: |
| Mother VO: |
With all your support I know I can keep going! |
| Description of visuals: | The end shot shows a slogan “Stand By Mums for Sustained Breastfeeding”, the Department of Health logo and the website www.fhs.gov.hk. |
