2026 Population Census - New Approach for Better Planning and Development (Web accessible version)
| Description of visual: |
The opening scene shows the giant census mascots "Paul" and "Charlotte," standing in front of the Victoria Harbour under a blue sky with white clouds. They are wearing the grey vest uniform of census officers, holding up enumerator identity cards with their names, and smiling at the camera and walking. Paul and Charlotte say respectively: |
| Paul: | Paul |
| Charlotte: | and Charlotte |
| Description of visual: |
The scene shifts to a living room where a father is sitting on the sofa, while the mother and daughter are playing with toys on the floor. Paul is looking in from outside the window, and the family is waving hello to him. Paul says: |
| Paul: | have big news. From 2026, |
| Description of visual: |
The scene shifts to an aerial view of Victoria Peak, where Paul and Charlotte are standing between tall buildings. Charlotte is holding a tablet. Six citizens are walking towards the viewing platform railing to look at Paul and Charlotte. Charlotte is waving hello to them, and Paul is making a gesture with open arms to signify "big." Paul says: |
| Paul: | the mode of population census gets major updates |
| Description of visual: |
The scene shifts to a clear view of the Victoria Harbour skyline under a blue sky. Paul and Charlotte are standing between skyscrapers, looking at supers in the sky that is displaying: "Only 10% Households Selected for Detailed Enquiry," along with ten people icons, one of which is enlarging and glowing. Paul says: |
| Paul: | Every five years, only one in 10 households is selected to do the survey |
| Description of visual: |
The camera zooms in as Paul and Charlotte are switching places. The supers in the sky that is displaying: "Data Collection Period: 2026 Year Round. Selected households only need to submit one questionnaire" Paul says: |
| Paul: | Data collection will run all year |
| Description of visual: |
The icons disappearing, and various symbols related to census data appear, such as a graduation cap, a briefcase, and a small house in a box. The super changes to "Use of Government Administrative Data More Extensively." Paul says: |
| Paul: | More admin data are used to simplify the questionnaire |
| Description of visual: |
The scene shifts to an aerial view of Kai Tak Sports Park, where Charlotte is standing next to the main stadium. The super in the upper right corner displays "Develop Infrastructure." Charlotte says: |
| Charlotte: | Census data help make city planning |
| Description of visual: |
The scene shifts to four office workers in suits walking towards the camera in front of a commercial building in Central. Paul and Charlotte are standing behind them. The super in the upper right corner displays "Formulate Economic Policies." Charlotte says: |
| Charlotte: | and development better |
| Description of visual: |
The scene shifts to the corridor of Kai Tak Promenade outside the Hong Kong Children’s Hospital, where Charlotte is peeking out from behind the hospital building. The super in the top left corner displays "Improve Community Facilities." The scene shifts to an indoor library setting where a female student in casual clothes is receiving a stack of books from Charlotte's giant hand. The super in the top left corner displays "Facilitate Academic Research" Charlotte says: |
| Charlotte: | and more comprehensive |
| Description of visual: |
The scene shifts to Paul standing in front of the camera, extending his left arm, and the distant view of Lion Rock behind him. The super in the upper right corner displays "Meet Other Societal Needs." Paul says: |
| Paul: | So, your participation |
| Description of visual: |
The scene shifts to Paul standing in the Central business district, where the Court of Final Appeal and commercial buildings in the background. Two office workers in suits are standing in front of Paul, looking at him. Various forms of statistical charts and icons surround them. Paul says: |
| Paul: | is important! |
| Description of visual: |
The scene shifts to the waterfront of Victoria Harbour, where citizens representing all walks of life gather. Paul and Charlotte are standing behind them, and everyone is taking a few steps forward towards the camera while waving and smiling. Paul and Charlotte say: |
| Paul and Charlotte: | Let’s support the 2026 Population Census! |
| Description of visual: |
The final screen shows: "2026 Population Census logo Year Round 2026 Census: New Approach for Better Planning and Development; Census and Statistics Department HKSAR logo Census Hotline: 18 2026 www.census2026.gov.hk" |
