Alcohol and Cancer (Web accessible version)
| Description of visuals: |
Opening shot: a beer glass with little amount of beer left is being placed in front of the camera. Voice-over says: |
| MVO: | Drinking any type of alcoholic beverages, such as beer |
| Description of visuals: |
Next shot, a red wine glass with little amount of red wine left is being placed in front of the camera. Voice-over says: |
| MVO: | Wine |
| Description of visuals: |
And then, a whisky glass with little amount of whisky and an ice ball left is being placed in front of the camera. Voice-over says: |
| MVO: | and spirits |
| Description of visuals: |
Suddenly, the whisky glass bursts in slow motion, and then the wine glass bursts, and lastly the beer glass also bursts. Voice-over says: |
| MVO: | can affect your health |
| Description of visuals: |
And then two more different glasses burst. Voice-over says: |
| MVO: | and increase the risk of various types of cancer |
| Description of visuals: |
Next, it is the close up of some glass shards flying to the right in slow motion. Super appears and it reads: "Oral cavity cancer Pharyngeal cancer" Voice-over says: |
| MVO: | including cancers of the oral cavity, pharynx |
| Description of visuals: |
And then, it is the close up of some glass shards flying upwards in slow motion. Another super appears and it reads: "Laryngeal cancer Oesophageal cancer." Voice-over says: |
| MVO: | larynx, oesophagus |
| Description of visuals: |
And then, it is the close up of some glass shards flying to the left in slow motion. Another super appears and it reads: "Liver cancer Colorectal cancer" Voice-over says: |
| MVO: | liver, colorectum |
| Description of visuals: |
And finally, it is the close up of some glass shards flying downwards in slow motion. The super appears and it reads: "Female breast cancer" Voice-over says: |
| MVO: | and female breast |
| Description of visuals: |
The scene changes to many broken glasses lined in a row. Camera pulls back gradually showing more and more broken glasses and glass shards. Voice-over says: |
| MVO: |
When it comes to cancer risks, there is no safe level for drinking alcoholic beverages The more alcohol you drink, the higher your risk of cancer |
| Description of visuals: |
In the end shot, the background scene blurs. The campaign logo with slogan appears. It reads: "Rethink for health before you drink!" The logo of the Department of Health and the website www.change4health.gov.hk also appear. At the end, voice-over says: |
| MVO: | Rethink for health before you drink! |
