TV Announcement

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Colorectal Cancer Screening Programme (Aged 50-75 years) (Web accessible version)

Description of visuals:  The shot shows a middle-aged man checking the time
while waiting for a minibus at the minibus stop

The middle-aged man speaks to himself:
No matter how busy we are
Middle-aged person A: 
(Off-screen) 
No matter how busy we are
Description of visuals:  Then, the shot shows a middle-aged woman who just
finished shopping for food

She smiles and speaks to herself:
health must come first
Middle-aged person B: 
(Off-screen) 
health must come first
Description of visuals:  The next shot shows a middle-aged man and woman
having a healthy dinner at home

The middle-aged woman speaks to herself:
Eat healthy
Middle-aged person: 
(Off-screen) 
Eat healthy
Description of visuals:  Then, the shot shows a middle-aged man and an elderly man
playing football

The middle-aged man speaks to himself:
Exercise every day
Middle-aged person: 
(Off-screen) 
Exercise every day
Description of visuals:  The split screen shows eight middle-aged and eight elderly persons
facing the camera

They say:
and take steps to prevent colorectal cancer!
A group of middle-aged  
and elderly persons: 
and take steps to prevent colorectal cancer!
Description of visuals:  The shot shows a middle-aged woman and man walking into the clinic
with the logo of the Colorectal Cancer Screening Programme on its door

At the same time, the shot shows the information of "50 to 75 years old"

The male narrator says:
MVO:  Hong Kong residents aged 50 to 75
Description of visuals:  The close-up shot shows the logo of
the Colorectal Cancer Screening Programme

The male narrator continues to say:
MVO:  can get a government subsidy to receive free screening
Description of visuals:  The shot shows a female doctor explaining to the middle-aged man
and woman with a faecal occult blood test tube

The two middle-aged persons are nodding their head to show understanding

The male narrator continues to say:
MVO:  and, when necessary
undergo colonoscopy to remove polyps to prevent cancer
Description of visuals:  The shot shows a middle-aged person visiting the website of
the Colorectal Cancer Screening Programme with a tablet

Then, the shot shows the information of "www.ColonScreen.gov.hk"

The male narrator says:
MVO:  To know more, visit www.ColonScreen.gov.hk
Description of visuals:  The split screen shows a male staff answering a phone call
from a middle-aged woman

Then, the shot shows the a telephone icon and the hotline number "3565 6288"

Lastly, the male narrator says:
MVO:  or call 3565 6288
Description of visuals:  The last shot shows the logo of the Colorectal Cancer Screening Programme
the supers "Colorectal Cancer Screening Programme" and "50 to 75 years old"
the telephone icon and the hotline number 3565 6288
the website "www.ColonScreen.gov.hk"
as well as the logo of the Centre for Health Protection
and Department of Health

Web Accessibility Conformance