Hong Kong Code Protecting breastfeeding (Web accessible version)
| Description of visuals: | The scene opens to the limbo background with 3D animation Couple A, the father-to-be and the mother-to-be appear The sphere appears next to wife A The icon “i” on the sphere represents information Wife A says: |
| Wife A: | What should we feed our baby? |
| Description of visuals: | More spheres pop out next to wife A The icons of pamphlet, promotional gift social media, magazine and seminar on the surfaces of the five spheres imply different kinds of information couple A receives Wife A is confused by loads of information, and looks puzzled Wife A says: |
| Wife A: | There’s so much information and marketing! |
| Description of visuals: | The camera pans to couple B with their baby sitting on highchair Father B searches online information on feeding infants Super on screen shows: Search: feeding infants Couple B gets confused, and also looks puzzled Husband B says: |
| Husband B: | How do we choose? |
| Description of visuals: | The camera pans to a cube The breastfeeding icon is shown on the cube The narrator says: |
| FVO: | To protect breastfeeding |
| Description of visuals: | The camera pans to the computer The computer screen shows the logos of Food and Health Bureau and Department of Health on the Hong Kong Code booklet bottom It also shows the name of the Hong Kong Code booklet cover Super on screen shows: Hong Kong Code of Marketing of Formula Milk and Related Products and Food Products for Infants & Young Children The narrator says: |
| FVO: | the Government has launched the Hong Kong Code |
| Description of visuals: | The camera pulls wide The booklet opens and four spheres pop out from the pages The icons of formula milk, milk bottle teat and baby food product are shown on the spheres Super on screen shows: Objective information The narrator says: |
| FVO: | It guides traders to provide objective information that helps sustain breastfeeding when marketing formula milk and prepacked baby food |
| Description of visuals: | The camera pans to couple A, couple B and two healthcare professionals The couples walk a step forward to the healthcare professionals They smile at each other Wife A says: |
| FVO: | With advice from healthcare professionals |
| Description of visuals: | The camera zooms to wife A and wife B On top of wife A is a speech bubble with breastfeeding icon which implies breastfeeding will be the option for her baby On top of wife B is a speech bubble with icons of broccoli, fish and apple which implies she opts for other food choices for her baby Wife A says: |
| Wife A: | we can make our right choice |
| Description of visuals: | The camera tracks back to the computer Information on Family Health Service Department of Health and the website fhs.gov.hk appears on the computer screen Wife A says: |
| Wife A: | Let’s visit fhs.gov.hk to know more |
